As a member of the editorial team at the Joomla Extension Directory, I see a lot of extensions in the course of a day. Many times these are helpful plugins or modules that make site maintenance a little easier or a little smarter. I love those gems.

But occassionally, an extension comes along that really looks promising and generates a lot of buzz in the Joomlasphere. The recently released social networking application JomSocial is one such extension that has taken the community by storm.

A few moments ago my YooTheme RSS feed refreshed and I was pleasantly surprised to find a new blog post describing some details about their forthcoming extension for which they have been running a clever, teaser-style guerilla-marketing campaign. ZOO, as it is named for the time being, is based on the same concept as the Content Creation Kit (CCK) for Drupal. As in Drupal, the purpose of ZOO is to give Joomla site admins the ability to create new types of content articles with specific features. For example, maybe you would like to add custom fields to a content article. ZOO will allow you to create many different types of content types with unique fields and features.